Inside Iona Yield Campaign
Success Academies

Getting more applications was not the primary focus for Iona College, a small Catholic college in New Rochelle. Rather, their main challenge was turning their admitted prospect pool into enrolled, matriculated students, and finding a way to continue the conversation until conversion occurred.

LFO' launched a multi-channel yield campaign that created an ongoing dialogue between the admitted students and the school, consisting of video, digital communications, online, and direct mail components. We produced and edited in-depth interviews with two hand-selected students and two highly regarded faculty members to provide a personal perspective into life at Iona. A well timed-out e-communications campaign kept us in touch with students, gently reminding them why they applied to Iona, and that deposits were soon due. A landing page created just for these admitted students tied together the digital portion of the marketing. Finally, strategic direct mail pieces, designed to catch the eye of parents to increase familial involvement in the students’ decisions, further encouraged action.

Won Gold for Interactive Media: Email Marketing and Bronze for Integrated Campaign: Multi-Channel at the 2012 Big W Awards.

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Video Profiles Direct Mail Email Campaign MicroSite